About Us

Our Story: Built on Purpose, Driven by Values
Discover the journey that inspired our firm—and the principles that continue to guide us.

At TrueStar Financial Partners, our mission is to help busy families and individuals live with clarity, confidence, and peace of mind. We recognize that life moves fast—whether you are raising a family, advancing your career, or preparing for retirement, managing the complexities of a financial life requires significant time and headspace.

We believe the best financial decisions are made within the context of trusted, long-term relationships. We aren’t just here to create a plan; we are here to be your steady partner as life unfolds. Through professional advice, personalized guidance, and a commitment to transparency, we empower you to stay focused on what matters most.

This is also why we operate as a fee-only advisory firm. We do not accept commissions from investment products or insurance companies; our compensation comes exclusively from the fees paid by our clients. We believe this structure significantly reduces potential conflicts of interest and allows us to provide advice centered on your specific financial goals and objectives.

Who We Serve

We specialize in serving individuals and families who want a clear financial plan as they navigate life. While everyone’s journey is different, we focus our work on one core group:

Busy Families
When you’re raising children, managing a household, and trying to build a financial future, it can feel like you’re constantly playing catch-up. We help families put the right building blocks in place—so you can grow toward your financial goals while also protecting what matters most. That means having a clear plan not just for saving and investing, but also for life’s “what-ifs”—like insurance, estate planning, and other safeguards that give you peace of mind.

Meet the Adviser

Kenny Ginsburg, CFA®, CFP®

Lead Adviser & Managing Member | CRD# 6840100

The Rare Advantage: CFA + CFP Most advisers focus on either the plan or the portfolio. By holding both the Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) designations, Kenny provides a unique bridge between technical investment rigor and holistic life strategy.

Investment Philosophy Kenny personally designs TrueStar Financial Partners portfolios using a “best of both worlds” approach:

• Efficiency: Low-cost passive strategies where markets are efficient.
• Opportunity: Cost-aware active management where research shows the potential for outperformance.

A True Fiduciary: TrueStar Financial Partners was founded as a fee-only firm to significantly diminish potential conflicts of interest. We don’t sell products or collect commissions—we provide objective advice focused solely on your best interest.

Beyond the Numbers When he isn’t building financial roadmaps or managing portfolios, Kenny is likely training for his next marathon or half marathon—part of a 50-state quest—or spending time in South Jersey with his wife, Rosie, their daughter, and their Corgi, Chewbarka. He’s also enjoys reading history and science fiction, following Cleveland sports particularly the Cavs and Browns, working on home improvement projects, and trying new cooking recipes.