Investment Management: Professional Oversight, Personalized to You
At TrueStar Financial Partners, our Investment Management service is designed to take the guesswork out of investing and give you confidence that your money is working toward your goals—intentionally and efficiently.
Getting started is simple, though the timeline can vary. Depending on the source of the funds—whether it’s new cash, an employer retirement plan rollover, or a transfer from another institution—getting your accounts set up and assets under our management can take anywhere from a week to a few months.
Below is our fee schedule
| Managed Assets Range | Fee for the range |
| $0-$500,000 | 0.95% |
| $500,001 -$1,000,000 | 0.73% |
| $1,000,001 – $3,000,000 | 0.54% |
| >$3,000,000 | 0.32% |
Our Investment Philosophy
At TrueStar Financial Partners, our investment approach is built around one goal: helping your money work efficiently and intentionally toward your life goals.
We believe in taking the appropriate amount of risk—not more, not less—to support your objectives. That starts with selecting the right asset allocation: the mix of stocks, bonds, and cash that reflects your time horizon, financial goals, and personal risk tolerance. While all investing involves risk, including the potential loss of principal, we manage that risk through thoughtful diversification and disciplined strategy.
Your portfolio will blend both passive and active investments, with exposure to U.S. and international markets:
- Passive funds serve as the foundation—low-cost, broad-based, and designed to efficiently track market indexes.
- Active strategies are added where they can offer value, particularly in areas like fixed income or international equities, where skilled managers may outperform over time.
We don’t chase trends or try to time the market. Instead, we follow a structured process that prioritizes consistency, tax and cost-efficiency, and long-term success—so you can spend less time worrying about the markets and more time focused on what matters most.
What You Can Expect
Once your portfolio is in place, you’ll benefit from:
- Professional asset allocation tailored to your goals, time horizon, and risk tolerance
- Tax-efficient investing, including selecting the right vehicles for each account and evaluating if options like municipal bonds make sense for you
- Tax loss harvesting for taxable brokerage accounts, to help reduce your tax burden
- Periodic rebalancing to keep your investments aligned with your target mix
- Ongoing portfolio reviews to ensure your strategy still fits your goals and any life changes
- Product reviews to confirm you’re in investments that support—not hinder—your long-term success
We combine professional guidance with a disciplined process so you can feel confident that your financial future is being managed with care and intention.
Ready to chat about bringing expert investment management to you? Click here to schedule a free consultation.
Getting started with TrueStar Financial Partners’ Investment Management Services
Below are the series of steps that we typically go through to set up investment management services for you.
Common Objections to TrueStar Financial Partners’ Investment Management—and How We Address Them
1. “Isn’t 0.95% a lot to pay?”
We understand that cost matters. As your managed assets grow, our fee rate decreases—a “graduated” approach that ensures our services remain cost-effective as your wealth increases. It’s structured to be fully transparent—no hidden charges or commissions. Studies, including Vanguard’s Advisor’s Alpha, show that working with a financial advisor can add 3% or more in net value through things like smart asset allocation, tax management, rebalancing, and behavioral coaching. Read Vanguard’s research here »
2. “Can’t I just manage this on my own?”
Some people can—and do— but life gets busy. Most people would rather focus on what matters most, like time with family, hobbies, or advancing their career, than researching markets, tax loss harvesting, and rebalancing portfolios. We take that burden off your plate, helping you stay on track with expert guidance and consistent oversight.
3. “I’m worried about losing control of my money.”
With our investment management service, we operate with discretion, which means we have the ability to make day-to-day investment decisions—such as rebalancing or tax-loss harvesting—without needing your approval for each transaction. This helps us act efficiently on your behalf. That said, your money never leaves your account without your explicit permission. We only invest in products that align with your goals, risk tolerance, and time horizon, and we’ll review your holdings with you regularly. If we ever plan to introduce a significantly different product into your portfolio, we’ll discuss it with you in advance to make sure you’re fully informed and on board.
4. “I don’t want to be stuck in products I don’t understand.”
That’s not how we work. We use plain language, not jargon, and only recommend investment products that align with your goals and values. As part of our service, we regularly review what you own to ensure it’s cost-effective, goal-oriented, and fully transparent.
5. “What if markets go down—am I just paying to lose money?”
Markets have ups and downs, but your investment plan is designed for the long term. Through diversified asset allocation, tax loss harvesting, and periodic rebalancing, we help manage risk and stay focused on your overall strategy—even during volatile periods. More importantly, we’re here to help you make calm, informed decisions when it matters most.
Curious if this service is a good fit for you?
Let’s talk. Schedule a no-pressure consultation using the tool below—we’ll walk you through our process, answer your questions, and help you decide if investment management with TrueStar is the right next step.
Let’s Chat!
Find a time that works for you using the Calendly link below. Or send us a message by filling out the form below the Calendly link, by sending an email, or giving us a call and we’ll get back to you.
Email: Kenny@TrueStarFP.com
Office: 609-669-1137
Hi there, Thanks for getting in touch! We’ve received your message and will get back to you as soon as possible—typically within 1–2 business days. In the meantime, feel free to explore our site or check out our latest resources on financial planning and investing. Talk soon, Kenny Ginsburg, CFA®, CFP® Founder, TrueStar Financial Partners
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